About the Project
LeverUP supported Danfoss in modernizing and reimplementing their Salesforce Marketing Cloud platform by guiding complex migrations, integrating newly acquired business units, and enabling continuous innovation without disrupting global operations and personalized customer engagement.
CLIENT NAME: Danfoss
INDUSTRIES: Climate solutions (HVAC, refrigeration & district energy), power electronics & drives, and mobile hydraulics & electrification
PLATFORM: Salesforce Marketing Cloud
SERVICES: Salesforce Marketing Cloud implementation and maintenance
DURATION: 2 years of implementation and ongoing maintenance for 2 years and counting
The Client
Danfoss is a global leader in power, climate and electronics and drives solutions founded in 1933 in Denmark, with a long-standing commitment to innovation, sustainability, and community. Originally a small, community-focused business, Danfoss has grown into a pioneering force driving sustainable progress and clean energy transformation worldwide.
The Challenge
Despite being an early adopter of Salesforce Marketing Cloud (SMFC), Danfoss faced the challenge of keeping pace with the platform’s rapid evolution, as their once-pioneering legacy implementation needed modernization to access new features.
Additionally, integrating newly acquired companies introduced complexity, requiring a solution that would ensure smooth customer communication and operational continuity across more than 11 markets and 25 languages.
Project Goals
- Stabilize and optimize the existing Salesforce Marketing Cloud setup.
- Integrate new business units and acquired companies into the centralized system.
- Reimplement and migrate to a new SFMC instance to align with a broader Salesforce stack upgrade.
- Ensure zero downtime and flawless customer communication during the transition.
- Introduce innovations while respecting and preserving legacy processes that were still effective.
- Enable scalability across global teams, languages, and business units.
Results
LeverUP supported Danfoss in reimplementing Salesforce Marketing Cloud into a new instance while maintaining a legacy system, executing a unique dual-instance strategy with no disruption to ongoing operations.
Campaigns, customer journeys, and integrations were transitioned carefully to ensure uninterrupted communication with global audiences.
The updated setup allowed for greater personalization and smarter segmentation, increasing marketing efficiency across 7 business units.
Danfoss’ marketing operations now run smoothly in 25 languages across 11+ global markets.
LeverUP’s expertise ensured Danfoss remained at the forefront of Salesforce Marketing Cloud innovation, supporting them through organizational changes and market expansions.
LeverUP's Take
For us, Danfoss embodies innovation built on a strong historical foundation, exemplified by a marketing colleague who has been with the company for over 30 years and witnessed the evolution from physical mail to fax, then email, and finally to marketing automation.
Her ability to adapt quickly and understand the purpose behind each change has been invaluable, showing that true innovation comes from combining experience with a respect for the company’s heritage.
What does the client say?
