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Driving Sales and Enhancing Customer Experience: A Personalization Success Story for Bitė Group

Bitė Group, a telecom powerhouse in the Baltic countries, joined forces with LeverUP, the renowned pioneers of personalization and digital transformation in their quest for innovation. Together, we embarked on a transformative journey to redefine product recommendations and revolutionize content management for Bitė‘s online presence.

 

“LeverUP’s expertise in Salesforce Marketing Cloud Personalization proved invaluable in revolutionizing our online presence. The implementation process was seamless, and LeverUP’s solution enabled us to easily personalize content, leading to faster campaign rollouts and data-driven decision-making. The power of personalization has truly transformed our business, and we are excited to witness the positive impact on our sales and customer satisfaction.”

Renars Neimanis, the Head of E-channel Development Department for Bitė

 

Bitė Group is one of the largest telecommunications groups in the Baltic countries, offering a range of converged mobile, media, fixed broadband services, IoT, ICT, and other services. With headquarters in Vilnius, Lithuania, the group includes Bitė Lietuva, Bitė Latvija, TV3 Group, Baltcom LV, Mezon, and other subsidiaries. In Q4 2022, Bitė Group’s service revenue reached EUR 113.4 million, with a full-year 2022 service revenue of EUR 421.0 million.

Renars Neimanis, the Head of E-channel Development Department, expressed his excitement at successfully implementing Salesforce Marketing Cloud Personalization for Bitė. He noted that LeverUP Consulting’s experience in digital business management and transformation, coupled with Salesforce’s cutting-edge technology, enabled the company to deliver a solution that would help Bitė achieve its goals and stay ahead of the competition.

 

The Challenge

 

Bitė Group yearned to captivate users with product suggestions tailored to individual preferences while elevating their browsing experience. LeverUP seized the opportunity to utilize  Salesforce Marketing Cloud Personalization (formerly known as Interaction Studio (IS)) prowess, infusing it into Bitė‘s website design. The mission: uncover user affinities, spotlight trending items, and enhance customer satisfaction.

 

Engaging LeverUP

 

Bitė selected LeverUP for the implementation based on the consultancy’s expertise and positive feedback from previous clients. LeverUP has experience with SFMC, and our certified professionals could deliver the desired solution. 

 

Unlocking the Solution

 

We approached the challenge by utilizing the capabilities of Personalization to create a template for a carousel that would display personalized product recommendations based on user affinities and trending items. 

We ensured that the template met the client’s requirements, including UI considerations, language support, and product attributes necessary for successful implementation within SFMC Personalization.

The team faced challenges maintaining the client’s catalog and product attributes within the platform’s limits. LeverUP’s previous experience with SFMC Personalization helped, but we also learned new techniques during the project that could be applied to future projects.

 

Timeline

 

The project had a timeline of 12 weeks, during which LeverUP successfully implemented the solution. Some additional work was carried out in subsequent weeks to refine and monitor the solution’s behavior.

 

Results

 

Bitė benefited from a platform they were familiar with but had not previously implemented to its full potential. LeverUP’s solution enabled easy personalization of content, leading to faster campaign rollouts through a user-friendly interface and enhanced customer experience. Additionally, the client gained insights into user behaviour on their websites, facilitating data-driven decision-making and ability to deliver personalised web experience.

LeverUP’s solution addressed Bitė’s objective of personalizing product recommendations and enhancing the user experience. They now can serve personalized recommendations based on user affinities, which will increase their return on investment (ROI).

“We were determined to captivate our users with personalized product recommendations and elevate their browsing experience. LeverUP’s expertise in Salesforce Marketing Cloud Personalization proved invaluable in revolutionizing our online presence. The implementation process was seamless, and LeverUP’s solution enabled us to personalize content easily, leading to faster campaign rollouts and data-driven decision-making. The power of personalization has truly transformed our business, and we are excited to witness the positive impact on our sales and customer satisfaction,” said Renars Neimanis, the Head of the E-channel Development Department. 

 

Catch the Wave

 

Experience the power of personalization. Join forces with LeverUP, the industry trailblazers, and unleash the true potential of your business. Together, let’s conquer the realm of digital transformation and witness your success story come to life.

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