LeverUP Becomes Braze Commercial Partner for Adria, Hungary, and the Baltics

Zagreb, 9 April 2026

LeverUP, a Zagreb-based consulting company specialising in customer experience and marketing technologies, has expanded its partnership with Braze, the leading customer engagement platform to make global technology truly impactful at the local level. The agreement covers the Adria region (Croatia, Slovenia, Bosnia and Herzegovina, and Serbia), Hungary, and the Baltics (Lithuania, Latvia, and Estonia) — making it significantly easier for local brands to adopt and get value from one of the world’s leading customer experience platforms, with licensing, implementation, and ongoing expertise delivered locally.

Through this expanded partnership, local companies gain access to Croatian and Baltic Braze experts who can evaluate existing CRM strategies, benchmark them against Braze capabilities, guide brands through implementation and migration from legacy systems, and provide hands-on support for day-to-day platform use and optimization.

LeverUP first became a Braze Solution Partner in 2024 and the status of a Braze Commercial Partner further validates the company’s expertise and its commitment to helping local brands build meaningful, personalised relationships with their users.

About Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement.

From cross-channel messaging and journey orchestration to AI-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Although U.S.-based, Braze ensures full GDPR compliance — a key consideration for European organisations managing large volumes of customer data.

“Our mission at Braze is to forge vibrant connections between people and the brands they love, fuelled by a community that inspires and technology that lights the way. Having the right local expertise is critical to that mission. LeverUP stood out as a partner with the perfect combination of deep local knowledge and the hands-on technical expertise needed to help brands master the craft of Customer Engagement. As a long standing Delivery Partner, they have an outstanding track record of helping Braze customers achieve their business outcomes. We are excited to build on this success and deepen our commercial partnership in order to support brands across the Adria, Hungary, and Baltic regions as they accelerate their customer engagement strategies and deliver world-class experiences that drive real business value.”
— John Ashton, VP of Partnerships at Braze

Experienced Braze Experts Driving Implementation and Business Impact

As a commercial partner LeverUP provides end-to-end support: from licensing and migration from legacy systems to implementation, integration, and ongoing optimisation. The team includes certified Braze developers, technical architects, marketers, and digital strategists, with extensive experience working on enterprise projects across Europe and the U.S. in industries including manufacturing, iGaming, entertainment, healthcare, and telecom — with clients such as Austrian Lotteries, GO3, and Synlab.

“A global platform only becomes truly powerful when it’s backed by people who understand the local market. As a Braze Commercial Partner in the region, we’re bridging that gap — giving brands across the Adria, Baltics, and Hungary not just the technology, but a team that speaks their language, literally and strategically.”
— Daria Nemchonok, CEO and Co-founder of LeverUP

About LeverUP

LeverUP is a consulting company specialising in customer experience, CRM, and marketing technologies. Headquartered in Zagreb with operations across the Adria and Baltic regions, the company delivers measurable business outcomes through advanced personalisation and customer experience optimisation.

Media Contact

Petra Lauš, LeverUP
+385 91 618 09 58
petra.laus@leverup.io