danfoss

About the Project LeverUP supported Danfoss in modernizing and reimplementing their Salesforce Marketing Cloud platform by guiding complex migrations, integrating newly acquired business units, and enabling continuous innovation without disrupting global operations and personalized customer engagement. CLIENT NAME: Danfoss INDUSTRIES: Climate solutions (HVAC, refrigeration & district energy), power electronics & drives, and mobile hydraulics & electrification PLATFORM: Salesforce Marketing Cloud SERVICES: Salesforce Marketing Cloud implementation and maintenance DURATION: 2 years of implementation and ongoing maintenance for 2 years and counting The Client Danfoss is a global leader in power, climate and electronics and drives solutions founded in 1933 in Denmark, with a long-standing commitment to innovation, sustainability, and community. Originally a small, community-focused business, Danfoss has grown into a pioneering force driving sustainable progress and clean energy transformation worldwide. The Challenge Despite being an early adopter of Salesforce Marketing Cloud (SMFC), Danfoss faced the challenge of keeping pace with the platform’s rapid evolution, as their once-pioneering legacy implementation needed modernization to access new features. Additionally, integrating newly acquired companies introduced complexity, requiring a solution that would ensure smooth customer communication and operational continuity across more than 11 markets and 25 languages. Project Goals Stabilize and optimize the existing Salesforce Marketing Cloud setup. Integrate new business units and acquired companies into the centralized system. Reimplement and migrate to a new SFMC instance to align with a broader Salesforce stack upgrade. Ensure zero downtime and flawless customer communication during the transition. Introduce innovations while respecting and preserving legacy processes that were still effective. Enable scalability across global teams, languages, and business units. Results Seamless Transition LeverUP supported Danfoss in reimplementing Salesforce Marketing Cloud into a new instance while maintaining a legacy system, executing a unique dual-instance strategy with no disruption to ongoing operations. Zero-Mistake Migration Campaigns, customer journeys, and integrations were transitioned carefully to ensure uninterrupted communication with global audiences. Improved Efficiency The updated setup allowed for greater personalization and smarter segmentation, increasing marketing efficiency across 7 business units. Scalable Operations Danfoss’ marketing operations now run smoothly in 25 languages across 11+ global markets. Ongoing Innovation LeverUP’s expertise ensured Danfoss remained at the forefront of Salesforce Marketing Cloud innovation, supporting them through organizational changes and market expansions. LeverUP’s Take For us, Danfoss embodies innovation built on a strong historical foundation, exemplified by a marketing colleague who has been with the company for over 30 years and witnessed the evolution from physical mail to fax, then email, and finally to marketing automation. Her ability to adapt quickly and understand the purpose behind each change has been invaluable, showing that true innovation comes from combining experience with a respect for the company’s heritage. What does the client say? LeverUP has been a trusted partner throughout our Salesforce Marketing Cloud evolution. As we scaled our operations, their team ensured that even the most complex migrations and campaign launches ran smoothly. From integrating newly acquired companies into our Marketing Cloud environment to supporting multilingual journeys and advanced segmentation strategies, they consistently delivered while keeping our customer communication going. Their technical precision and strategic insight helped us avoid costly errors and maintain full operational continuity. Maike RickauerLead Consultant, Marketing Automation at Danfoss Although we were early users of Salesforce Marketing Cloud, we knew our setup needed modernization to fully benefit from the platform’s latest capabilities. LeverUP helped us reimplement our entire instance by coordinating the coexistence of both our legacy and new environments while rolling out improvements. They also supported us in launching more personalized, data-driven B2B campaigns and aligning marketing efforts across regions. Jens WortmannHead of Marketing Technology at Danfoss